I was part of Salesforce's Financial Services vertical as it grew from $100M to over $3B, eventually leading a $400M organization. Before that, I played key roles at startups that scaled from $1M to $10M and $15M to $150M.

Craft is the platform I wish I had throughout my career.

I enjoy building smart, intuitive tools that make people's lives a little better. Sales tech has been a dumping ground for bad ideas for far too long. We can do better than that.

For more than 15 years, I've been building products at startups that solve real business problems with emerging technologies. Some examples include Mad Mimi for email marketing, Pinecone for small businesses, and Yala for social marketing.

As a designer, I'm passionate about building tools for creativity. Legacy tools get in the way of the actual work of selling. We have a blank canvas to rethink how sales tools should work and create an experience that feels truly personal.

Over the past decade, I've worked across all stages of building startups with Tonari, Bench, MetaLab, and Chalk.