Before starting Craft, the biggest challenge I faced while leading revenue organizations was deal execution. Craft is the platform I wish I had throughout my career but didn't know I needed.

At Salesforce, I was part of its financial services business as it grew from under $100M to over $3B, and I led a $400M organization. Prior to that, I played key roles in startups that scaled from $1M to $10M and $15M to $150M in revenue.

I enjoy building smart, intuitive tools that make people's lives a little better. Sales tech has been a dumping ground for bad ideas for far too long. We can do better than that.

For more than 15 years, I've been building products at startups that solve real business problems with emerging technologies. Some examples include Mad Mimi for email marketing, Pinecone for small businesses, and Yala for social marketing.

As a designer, I'm passionate about building tools for creativity. Legacy tools get in the way of the actual work of selling. We have a blank canvas to rethink how sales tools should work and create an experience that feels truly personal.

Over the past decade, I've worked across all stages of building startups with Tonari, Bench, MetaLab, and Chalk.